About Us

Electric is a forward-thinking automotive platform dedicated to accelerating the adoption of electric vehicles (EVs) across the United Arab Emirates and the broader Middle East region. Launched in 2022, we serve as a trusted digital hub for EV buyers, owners, fleet operators, and sustainability advocates — offering expert reviews, real-time charging station maps, battery health insights, government incentive guidance, and localized service network directories.

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Our Mission & Vision

Our mission is to make electric mobility simple, accessible, and intelligent. We envision a future where every UAE driver confidently chooses electric — empowered by accurate data, transparent pricing, and seamless support. By bridging the gap between innovation and everyday usability, we’re helping shape a cleaner, quieter, and more energy-resilient transportation ecosystem.

What Sets Us Apart

UAE-Centric Intelligence: All data — from EV range performance in desert climates to ADAS compatibility with local road signage — is rigorously tested and validated in the UAE context.
Charging Infrastructure Hub: Real-time status, pricing, payment integration, and user-submitted reliability ratings for over 1,200+ public and semi-public charging points nationwide.
EV Ownership Toolkit: Customizable cost calculators (including VAT, registration, and electricity tariff variables), maintenance scheduling, and resale value forecasting powered by regional market analytics.
Industry Collaboration: We partner with ADNOC Distribution, RTA Dubai, Dubai Electricity and Water Authority (DEWA), and leading EV manufacturers to co-develop standards and share verified technical updates.

Meet Our Team

Electric is led by a multidisciplinary team of automotive engineers, data scientists, sustainability policy advisors, and UX specialists — many of whom have previously contributed to GCC-wide EV strategy frameworks and smart city mobility initiatives. Our advisory board includes certified EV technicians accredited by the UAE Ministry of Energy and Infrastructure and certified trainers from the Emirates Driving Institute (EDI).

Commitment to Trust & Transparency

We adhere to strict editorial independence: no sponsored rankings, no undisclosed partnerships, and zero algorithmic bias in vehicle comparisons. All testing methodologies, data sources, and update frequencies are publicly documented. Our content is reviewed quarterly by an internal Compliance & Technical Accuracy Panel to ensure alignment with UAE Federal Law No. 12 of 2022 on Climate Change and the UAE Net Zero by 2050 Strategic Initiative.

Get Involved

Whether you’re an EV owner sharing charging station feedback, a technician contributing service insights, or a student researching sustainable transport — your voice matters. Explore our Contact Us page to submit updates, report inaccuracies, or join our community contributor program. For media inquiries, partnership opportunities, or technical collaboration, please email support@electric.uaeautomotive.com.

Last updated: March 15, 2025

Learn more about our values and journey in our About Us section, review how we protect your information in our Privacy Policy, understand the limitations of our tools in our Disclaimer, and agree to our platform standards in our Terms & Conditions.